The number of bicycle repair points has been growing for three consecutive years. In 2025, it rose again, while the sales of new bicycles are under pressure.
Remarkable? Maybe. Surprising? Not for us.
In a recent article on Tweewieler.nl it becomes clear what we notice daily: the sales of new bicycles are under pressure, while maintenance and repair are actually growing. The workshop is shifting from supportive to decisive.
Sales and service are diverging
Where bicycle sales are increasingly taking place online or through national players, maintenance remains local. Entrepreneurs are therefore increasingly consciously choosing a repair-only model. Less inventory, less seasonal pressure, less dependence on brands, and more focus on craftsmanship.
The common thread in the article:
More calm and overview in the business
Better margins on labor
Less price pressure than in bicycle sales
Increasing demand for specialized knowledge
Especially in the sporty segment and with e-bikes, we see this development accelerating.
E-bikes make service more complex and important
Modern e-bikes require specialized knowledge, diagnostic equipment, and access to the right parts. Consumers expect fast, reliable service. Preferably close to home.
And that is precisely where the distinctive capability of the professional bicycle mechanic lies:
Technical knowledge
Availability of parts
Transparent communication
Reliable planning
The workshop is the new business card.
What this means for the coming years
De servicemarkt wordt structureel groter. Het aantal e-bikes op de weg blijft stijgen, ook als de verkoop tijdelijk afneemt. Al die fietsen hebben onderhoud nodig. Batterijen slijten. Ladingsystemen raken defect. Displays en controllers moeten vervangen worden.
Service is no longer a side issue. It is a standalone revenue model.
And to be honest: a well-functioning workshop also brings peace of mind. Less volatility than retail sales, more control over planning and capacity.
Our role as a partner
At Ebikepartners, we have believed from the beginning that the future of the industry lies in service. That’s why we focus on:
Hard-to-find e-bike parts
Quick accessibility and technical support
Thinking along in solutions
Reliable availability
Because if the workshop becomes the heart of the company, then the parts supply must be right. Without waiting times, without hassle.
Curious how we can support your workshop? Feel free to contact us or sign up as a service partner. We are happy to brainstorm with you.